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A vet practice is two businesses in one set of books.

Services and retail, running side by side. Pharmacy, food, and product carry real inventory and real margin, and most veterinary books blend them into a single revenue line that hides which half is actually earning.

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Defined

What the accounting actually has to do.

Veterinary practice accounting means separating service revenue from product and pharmacy revenue, tracking inventory and cost of goods so retail margin is visible, treating wellness plans billed monthly as deferred revenue, and allocating DVM production compensation cleanly — then reporting profitability by service line rather than as one blended number.

Here's what goes wrong. A generalist books pharmacy sales into the same revenue account as surgery, never tracks inventory, and reports one gross margin for the whole practice. The owner then can't tell whether the retail side is subsidizing the medicine or bleeding it.

Segments

Who we work with.

Within this vertical, each segment has its own financial texture.

Small animal general practice

The core companion-animal practice — wellness, surgery, dentistry, and a meaningful retail and pharmacy line.

Emergency & specialty

Higher case values, expensive equipment, and staffing models that run around the clock.

Multi-doctor & multi-location

Practices where DVM production comp and per-location margin need to be tracked separately to mean anything.

Mixed & large animal

Ambulatory economics, vehicle and travel cost, and inventory carried in the field.

What's different

The six things a generalist gets wrong.

  • Services plus retail hybridTwo business models under one roof, with genuinely different margins. Blended reporting hides which one is working.
  • Inventory & pharmacyReal inventory with real carrying cost, shrinkage, and expiry. If COGS isn't tracked, margin is fiction.
  • Wellness plansMonthly-billed plans are deferred revenue delivered over twelve months, not income on receipt.
  • DVM production compensationProduction-based comp has to be allocated to the revenue it generated, or provider margin is unknowable.
  • Equipment & imagingDigital radiography, ultrasound, surgical suites — capitalized assets with financing, not operating expense.
  • Corporate consolidation pressureCorporate groups are acquiring aggressively. Clean books are the difference between a real number and a lowball.

The numbers

What we put in front of you every month.

Revenue per DVMThe core productivity measure, and the one that determines whether a hire pays for itself.
Service vs. product mixWhich half of the practice is earning, and which is being carried.
Inventory turnsCapital sitting on shelves, plus what's quietly expiring in the back.
Average client transactionThe clearest signal of whether the practice is under-charging for what it delivers.
Wellness plan deferred balancePrepaid care you still owe. Cash in the bank that's already committed.
Overhead percentageStaffing and facility cost as a share of revenue — the profitability lever.

Questions

Frequently asked.

How is veterinary bookkeeping different?

A vet practice runs services and retail simultaneously. Pharmacy, food, and product carry inventory and cost of goods that a service-only chart of accounts doesn't handle. Without COGS tracking, the practice can't tell whether its retail margin is healthy or whether it's effectively subsidizing product sales.

Do you track inventory?

Yes. Inventory and cost of goods are set up properly at onboarding so product margin is real rather than assumed, including visibility into shrinkage and expiring stock.

How do you handle wellness plans?

As deferred revenue. A monthly wellness plan is care you've been paid for but haven't fully delivered. It's recognized as the care is provided, which keeps both profit and cash honest.

Can you help us evaluate a corporate acquisition offer?

Yes. We build the owner-earnings picture a buyer will diligence and tell you plainly what the practice looks like from their side of the table. This is best started well before an offer arrives.

Do you serve multi-location veterinary groups?

Yes. Per-location P&Ls, consolidated reporting, and intercompany accounting across entities.

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Let's talk about your practice.

Twenty minutes, no obligation. We'll tell you honestly whether we can help — and what cleaner, practice-aware books would change for you.

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